Producer.

Real & virtual world experiences.

I work as a creative producer, an event producer and an immersive producer.

Whether that is to drive trial of products, behaviour change, edutainment, or for pure fun.

I have worked internationally with museums, tourist destinations, culture and heritage sites, family entertainment centres, arcades, events and with brands to turn ideas into real life experiences and been recognised by awards across all categories. My work has included several world firsts for immersive experiences, virtual reality (VR), virtual tourism, engineering and GPS-driven mobile app storytelling.

I enjoy working on everything from small-scale-festivals, to consulting on theme park concepting, mega-project architectural development and driving product trial for the launch of global FMCG and technology products. I also regularly organise and attend stands at trade shows and speak at conferences.

I have concepted large scale projects for the likes of international museums and 500-location-strong visitor experiences. I also enjoy researching and copywriting to create interpretation for smaller venues.

I can direct production all the way through, from pitching to the client, fundraising for the project, resourcing, concepting, development, delivery and installation.

I have directed studios of creatives across disciplines including design, print, film, animation, digital, engineering, immersive content, experiential and virtual reality.

I am a thought leader on the use of technology in edutainment and experiences.

I have acquired and led government-funded research into the future of narratives and tourism within the context of the advancement of immersive technology.