Producer

Real & virtual world experiences.

I work as a creative producer, an event producer and an immersive producer.

Whether that is to drive trial of products, behaviour change, edutainment, or for pure fun.

I have worked internationally with museums, tourist destinations, culture and heritage sites, family entertainment centres, arcades, events and with brands to turn ideas into real life experiences.

Work I have led has won awards for innovation in travel and tourism, culture and heritage, virtual reality, immersive and brand experiences. This has included several world firsts for immersive experiences, virtual reality (VR), virtual tourism, engineering and GPS-driven mobile app storytelling.

I have and enjoy working on everything from small-scale-festivals and markets, to consulting on theme park concepting, mega-project architectural development and driving product trial for the launch of global FMCG and technology products. I also regularly organise and attend stands at trade shows to drive business.

I have concepted for international museums and driven changes to visitor experiences concurrently across 500 properties. I also enjoy researching and copywriting to create interpretation for smaller venues.

I can see production through, from pitching to the client, fundraising for the project, resourcing, concepting, development, delivery and installation.

I have directed studios of creatives across disciplines including design, print, film, animation, digital, engineering, immersive content, experiential and virtual reality.

I am a thought leader on the use of technology in edutainment and experiences.

I have acquired and led government-funded research into how to use VR to connect people to real world places and the future of linear narratives within the advancement of immersive production.